Temple Sinai provides its members with dynamic, spiritual experiences, from tasty lessons in global Jewish cuisine to a lively parlor concert held at Cantor Lipton’s home, from Temple Tots activities for kids ages one to four, to FoodShare fundraisers that support neighbors in need. To increase awareness and engagement surrounding its unique offerings, Temple Sinai used Foundation grants for strategic marketing counseling.

“Our new branding and messaging helped us attract unaffiliated families to our synagogue and re-engage existing members,” said Brett Esterson, President of the Board of Trustees at Temple Sinai.

Temple leaders hired experts who worked together to create storytelling and marketing tools, as well as a new membership portal and new website.

Since launch, approximately 50 percent of members have used the internal portal for things like online donations, which have increased financial support for the Temple’s operating budget. In addition, the Temple has seen a significant increase in website traffic.

“Our greatest strength is the spiritual connection from the clergy to the membership. Thanks to these Foundation grants, we took a giant step forward in sharing that strength,” Brett explained.